Here’s a picture of tennis star Serena Williams wearing a pair of shorts.
Hang on, those fashion connoisseur chiefs at the Badminton World Federation have decided that all female players should only wear skirts or dresses in Grand Prix tournaments from June 1 to help ‘sex-up’ badminton or ‘to ensure attractive presentation of badminton’.
You just know, without asking, that they are predominately old gits who run these sport governing bodies.
Apparently, this new dress code is a direct response to a report by sports consultants Octagon which found that badminton competitor’s attire was considered boring and unfashionable by potential television viewers.
Sponsors compared badminton unfavourably with tennis, where glamorous stars such as Maria Sharapova and Venus Williams attract as much attention for their outfits as their ground strokes.
Is it just me, but the obvious reason why Sharapova, Venus & Serena receive so much attention for their outfits is that they are all interested in fashion and work very closely with their apparel sponsors to design outfits which express their own tastes and personalities. Which makes it more interesting for viewers to watch.
Banning shorts for female badminton players is just a silly, simplistic answer to a more complicated issue of badminton’s poor image.
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